Cloud Perspectives

Being a great partner isn’t just about distributing software. We want to provide you with the latest and most relevant insights about the cloud, to make you the authority in the market. Be the first to hear about our monthly blogs by subscribing to our dedicated LinkedIn Blog newsletter.

Copilot Value Starts With the Right Foundation

29 May 2026 | min read
Customers aren’t just casually curious about AI anymore. They’re making serious enquiries about how it delivers value – and increasingly, they’re looking to Partners like you to guide that conversation.
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Identity-first Protection for AI Workloads: And Why It Matters

The Westcoast Cloud Team
24 April 2026 | 7 min read
As more of your customers start to explore Microsoft Copilot and other AI-powered tools, one thing becomes clear: AI is only as secure as the identity layer underneath it.
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The Top 5 Security Gaps Blocking AI Adoption: And How Partners Can Help Customers Fix Them

The Westcoast Cloud Team
23 April 2026 | 7 min read
Microsoft 365 Copilot has moved the AI conversation on at pace.
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Introducing Microsoft 365 E7: The Frontier Suite Driving The Next Era Of AI And Productivity

The Westcoast Cloud Team
23 April 2026 | 7 min read
Across the market, we are starting to see customers wanting to shift from AI experimentation to something more operational. They want AI embedded into day-to-day work, not just tested in isolated use cases.
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The 2026 Partner Programme Refresh: Our Take On Microsoft’s Changes

The Westcoast Cloud Team
26 March 2026 | 3 min read
Microsoft’s 2026 Partner Programme refresh brings price changes, expanded benefits and new ways to earn designations. From boosted Azure credits and Copilot access to new SMB growth calculations, we break down what it means for your business – and how you can make the most of the updates.
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The Partner Playbook for Turning Customers into Agent-Powered Frontier Firms

The Westcoast Cloud Team
6 December 2025 | 8 min read
Microsoft Copilot is already helping your customers with everyday work tasks and increasing personal productivity. It drafts emails, creates documents, and summarises meetings. But that’s just the first level of AI use. Next, it’s agents. 
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Secure the Future, the place for all your modern security needs

The Westcoast Cloud Team
19 November 2025 | 8 min read
With cyberattacks always on the rise, it’s vital to stay protected. That’s why our Modern Workplace team have put together a handy knowledge hub delving into the latest challenges organisations face.
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